Common Pain Points
Based on our research the following are pain points that we have found to be common:
Data Silos
SMBs often struggle with data scattered across various platforms (e.g., e-commerce platforms, social media, CRM), making it difficult to gain a unified view of customer behavior and preferences.
Limited Technical Resources
Many SMBs lack the technical expertise or resources to implement complex data integration and analytics solutions.
Real-time Decision Making
The ability to make quick, informed decisions based on real-time data is crucial for optimizing marketing efforts and improving customer experience but can be challenging for SMBs without the right tools.
Personalization and Customer Engagement
Understanding customer needs and personalizing their experience requires sophisticated data analysis, often beyond the reach of SMBs with limited data capabilities.
Scalability Issues
As the business grows, SMBs often find their initial data solutions are not scalable, leading to increased costs and complexity